Apple is preparing to unveil the iPhone 17 series on September 9, and this launch may also mark the end of several older devices .
While four new iPhone 17 models are expected to be announced, reports suggest that at least six products will be quietly discontinued from Apple stores.
Industry reports indicate that the iPhone 16 Pro and 16 Pro Max will be discontinued once the new iPhone 17 Pro models hit shelves, as Apple doesn’t sell two Pro generations together .
The iPhone 15 and iPhone 15 Plus are also expected to be retired immediately , while non-Pro models like iPhone 16 and 16 Plus should continue at lower price points.
The event will also feature Apple Watch updates, with Series 10 likely replaced by Series 11 and potential arrival of Apple Watch Ultra 3 .
This represents Apple’s typical strategy of discontinuing older models to make room for new releases while maintaining a streamlined product lineup.
