Meta Platforms announced it will offer an ad-free subscription option to Facebook and Instagram users in the United Kingdom in the coming weeks.
The move gives users a choice between paying a monthly fee or continuing to use the services for free with targeted advertising Subscriptions are priced at £2.99 ($3.99) per month on the web and £3.99 on iOS and Android.
This decision responds to concerns from the country’s data protection authority about how platforms handle personal information for advertising.
Users who choose the paid plan will not see ads and their data will not be used for advertising purposes.
The shift reflects a broader industry trend as tech firms face pressure from regulators over the use of personal data and targeted ads.
Meta’s advertising business accounted for about 98% of its $164.5 billion revenue last year, making the balance between privacy rules and ad sales central to its growth strategy.
