Elon Musk, the renowned entrepreneur, has launched a new artificial intelligence company called “Macrohard” under his xAI initiative.
Musk announced this news on X (formerly Twitter) on August 22, 2025, writing: “It’s a tongue-in-cheek name, but the project is very real!”
Explaining his vision, Musk stated that AI could simulate an entire software company, noting that companies like Microsoft don’t manufacture physical hardware themselves.
According to filings with the United States Patent and Trademark Office, xAI applied for the “Macrohard” trademark on August 1, 2025, outlining a broad spectrum of AI-driven products and services.
Macrohard is closely tied to xAI’s Colossus 2 supercomputer initiative in Memphis.
Musk has confirmed plans to acquire millions of Nvidia GPUs to power the project, joining competitors like OpenAI and Meta in the escalating race for AI computing capacity.
Macrohard will join Musk’s expanding portfolio, which includes Tesla, xAI, X Corp, SpaceX, The Boring Company, and Neuralink.
