OpenAI has introduced a new shopping assistant feature in ChatGPT to help users find the best products and deals this holiday season.
The Shopping Research tool is available on mobile, desktop, and web for free and paid users alike.
Users can search for products, view results as visual cards, filter by features like price or reviews, and get personalized recommendations.
ChatGPT guides users through product selection up to checkout, but the final purchase happens on the retailer’s site.
This AI assistant focuses on categories such as electronics, kitchen appliances, and garden tools, aiming to simplify shopping and compete with traditional search engines.
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