Meta, the parent company of Facebook and Instagram, is hiring US-based contractors to design Hindi AI chatbots, paying up to $55 per hour.

These contractors must be fluent in Hindi and other languages like Indonesian, Spanish, or Portuguese, with experience in character creation and storytelling.


The project aims to create culturally relevant AI personalities for integration into Meta’s popular platforms including Instagram, Messenger, and WhatsApp This initiative represents Meta’s strategic focus on India’s rapidly growing digital market, moving away from previous celebrity-driven chatbot attempts.


Meta is utilizing staffing agencies like Crystal Equation and Aquent Talent for recruitment of these specialized roles.

This effort is part of Meta’s broader AI development strategy to enhance user interaction and retention across its social media and messaging servicesMeta

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