Recent research published in the journal Psychological Bulletin shows that excessive use of short videos on platforms like TikTok and Instagram is associated with reduced attention span, poorer academic performance, and increased depression and anxiety.
The study analyzed 71 research papers involving nearly 100,000 participants.
Experts warn that heavy consumption of such content can disrupt impulse control and cognitive performance, with long-term effects still unclear.
Researchers note that some individuals may be more vulnerable, and future studies are needed to clarify the underlying mechanisms.
In 2024, the term “brain rot” was chosen as the word of the year to highlight the mental decline caused by excessive content consumption. Experts emphasize the importance of moderation in watching short videos.
